qwitter is not so great

Posted by luke on Apr 14, 2009 in Blog | 0 comments

Qwitter sends you an email when someone stops following you and says what the last message was that you sent.

Aside from the fact I’m not 100% sure that services like this are a good idea – I’ll save that debate for Sean Bonners post which covers some of what I’d of said – twitter is best when not used like a social network, if i stop following you, its not because we’re not “friends” any more, it could be for any number of reasons, I frequently follow and un-follow people, although I’m increasingly using tweetdeck’s grouping feature to just follow everyone – more on that another day.

I was interested to trial Qwitter as a means of seeing why followers go up and down, I had some theories I wanted to test.

The first major thing i found is that the emails you get from Qwitter come in groups, now either I keep tweeting things that make people stop following me in groups… or its grouping the qwitters  together. Judging by the tweets that people stopped following me on, its almost certainly the latter.

The second was that some user accounts were adding and removing me more than once, the majority of these were spam-like accounts, I guess hoping for an auto-follow.

There were a couple of non-spam-like accounts doing it, this was curious, the only explanation i can have is that it keeps them near the top of my followers list – meaning new users who thought “ah, I wonder who else of interest I might find on Luke’s followers list” would more likely see them.

Its vaguely useful to know who has stopped following you, as long as you remember that its not personal and that the qwitter alerts most likely aren’t on the right tweet.

twitter training for business

Posted by luke on Apr 2, 2009 in Blog | 0 comments

Want to know what this twitter thing is all about and how you can use it in your business?

Perhaps you’ve tried twitter but didn’t “get it”?

Spending too much time on twitter and not seeing any benefit?

Can’t see how to measure ROI for twitter, or to develop an effective business strategy?

You need our Twitter Training – the first of our Wednesday evening sessions.

A 2 hour hands on workshop for business (or brand) use of the micro-blogging service, twitter. Covering everything you need to know to create and manage a successful business twitter account.

More details on twitter training in Bournemouth

what if twitter

Posted by luke on Feb 26, 2009 in Blog | 1 comment

started charging to sign up?

Part of the value in Twitter for a user is the ability to communicate with a wider circle of influence than you might otherwise of been able, as the masses join twitter the danger is that the noise to signal ratio increases making it less useful – but what if they’d started charging when they hit a certain number of users?

Would it start to make some real money that so far it has only hinted at being able to earn? Would people of left the service for another? Certainly charging existing users, would create a mass exodus… but some of the attraction for early adopters is the exclusive club feel – that would be, in some ways, amplified.

This is a very hypothetical post btw – it came from being asked why twitter was anything more than “the next big thing” – in their words, “it was all about friends reunited, then myspace, then facebook… now everyones joining twitter – its just another fad, I’m not signing up”.

That conversation led me to the thought above and also to wonder, what’s the next big thing?

What if twitter IS just a fad?

Some people lose a lot of money, the cool kids move on, the spammers and randomness takes over – this is based on what some people would perceive happened to myspace as a platform, although I would argue its reverted back to its “native” state of being a good place for bands/musicians/DJs/performers.

So what do you think?

Is it a fad?

If so, what’s next?

twitter favourites

Posted by luke on Feb 20, 2009 in Blog | 0 comments

A great tip for sharing the wheat and not the chaff from your twitter feed is to make use of the favourites feed – anything of interest I see on twitter, I’ll click the star to add it to my favourites.
My favourites are then published as an RSS feed, which I’ve added to the side of my blog under my twitter updates – have a look, you’ll find some interesting stuff.

I’ll add to this post a diagram of how all my RSS/twitter stuff floats around the interwebs later

the speed of news

Posted by luke on Jan 20, 2009 in Blog | 0 comments

This weekend, I heard the sad new of Tony Hart passing away via twitter first.

Image from B3ta

In the last few months news and eye witness accounts (and photos) of major events are often coming first from Twitter – the viral nature of the RT (retweet) phenomenon meaning that a story goes viral in seconds, after an initial tweet from an eye witness…

The BBC talks about the coming of age of twitter, through recent event in Mumbai and of course the incredibly skilful ditching of an aeroplane into the Hudson river…

Outside of news, how does this speed affect YOU as a business?

Anything can go viral very quickly, regardless of accuracy, are you prepared?

At talks I give, I often start with a quick survey…

1) How many of you use some form of the social web/networking personally? (Facebook, myspace, linkedin, bebo, twitter…)

2) How many of you have a strategy for the social web in your business?

At a recent talk of around 40 business leaders, about 35 raised their hand for question 1 and about 3 for question 2.

It always seems to work in waking people up to what I have to say about the power and opportunity of the network.

Being engaged with the changing way people use the internet, having channels open to spot threats and opportunities makes for a more agile and successful business.