Get Social in 2012

Happy New Year from all of us at RT Media!

Too many businesses are just “doing” social without training… or worse… without a strategy.

We’re on a mission to sort that out for 2012, the first step is a week of training courses open to anyone:

The Get Social in 2012 training week is the 23rd – 27th January 2012 at the RT Media offices in Wimborne

  • MONDAY 23rd: Introduction to Social Media
  • TUESDAY 24th: I’m on LinkedIn, But…
  • WEDNESDAY 25th: Twitter 101
  • THURSDAY 26th: Facebook for Business
  • FRIDAY 27th: Better Blogging

All sessions are 9:00 for a 9:30 start, finishing at 12:30.

Please contact Corli or Luke at RT Media on 01202 888192 or email Luke to book your place.

For more details, see Get Social in 2012

Extra super 2012 BONUS :: To help you on your journey here are 3 links I think are essential reading for 2012 (don’t forget all the things I bookmark as interesting can be found be clicking the delicious icon up there top right!)

  1. Facebook makes up 52.1 percent of all sharing on the web in 2011
  2. The psychology of social commerce explains why and how people shop together
  3. Sony says choosing the right social network is critical, we agree!
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Social media for events at LiveTech

I was honoured to be asked by the wonderful Tiffany St James and Dan Bowyer to speak at the LiveTech event as part of LondonLaunch:LIVE this week.

Here are my slides:



I spoke about Brand and Reputation Management, Social Media Amplification and adding the magic to your event.

And, as a good summary here is an interview I did afterwards to WinkBall.

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My thoughts on when to fwd, RT, re-post etc

This week has been a busy one for Bournemouth, hitting the headlines for a couple of the wrong reasons:

  1. The flash flooding
  2. The tragic loss of a red arrow at the airshow

We’ve also seen what has been dubbed as the “Schrodinger’s dictator” (conflicting reports of Gadaffi being alive and dead), which in a similar way closer to home also occurred with the red arrows pilot: some saying he was rescued alive by dog walkers, whilst others that he died on scene.

Add to this the false reports of riots doing the rounds on social networks and I felt a blog post was in order.

My thoughts in no particular order on when to RT / FWD or re-post:

  1. Please THINK before you post – it’s to easy to get caught up in the “first, first, first!” online culture.
  2. Forwarding unconfirmed rumors can become self-fulfilling (as I’m sure was partly the case with some riots around the UK). I saw (and due to past involvement in radio, started receiving phone calls!) a growth in rumors that the McDonalds in Bournemouth was on fire… having walked past it only 5 minutes earlier, I was quick to point out it most definitely was not to those asking me and subsequently onto twitter & Facebook.
    In the case of the pilot, whilst mainstream media was careful to state the situation of the pilot was unclear, many were saying he was alive – while I’m generally an optimist, imagine what his wife would of been going through if she’d been anxiously scouring the web for news…
  3. Consider the reliability of your sources – having a large number of followers does not necessarily make you either a reliable, or authoritative source – exhibit A: @queen_uk – a lot of people were RT’ing a post from a twitter account with a following in the ten of thousands, a quick look at it’s history made it clear it was a barely reliable (or literate!) source.
  4. Rule 32 of the internet: “Pics? or it didn’t happen” – if someone states something as fact, challenge them to provide proof, if in doubt don’t re-post or clearly label it as unconfirmed/unreliable.
  5. Use NSFW if the item you are forwarding is Not Safe For Work! (As a rule of thumb, if I wouldn’t share it with my mother, it’s NSFW).
  6. Remember not everyone loves: LOLcats / motivational saying / Jokes…

What would you add to the list?

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Tweet n Delete twitter spam: twitzend.info

Beware the “tweet n delete” twitter spam twitzend.info

Twitter spam is nothing new, nor are rogue apps that promise followers and tweet on your behalf… but recently I’ve spotted an odd new trend, what I’m calling the “tweet n delete” twitter spam.

twitzend spam screen shot

I spotted similar looking spam messages on a couple of accounts recently, when I went to view the accounts to warn the owners on the first 2, there were no messages listed, so I assumed the offending spam issue was resolved….

When I saw one from a friend of mine, I replied to him to suggest he check his authorized apps and he replied he hadn’t sent anything, I checked his feed and sure enough there was no spam… then the following day, there was another one from his account – this time I took a screenshot and checked his feed to find it was no longer listed.

<<<<< screen shot of the twitzend spam

vvvvv Screen capture of the feed for that time

 

twitzend missing from the stream

He was keen not to be sending spam, so sent me his login details – as expected I found the rogue app listed (slightly in disguise) – A quick check of the link from the spam message (tinyurl translated to twitzend.info) confirmed it was the app in question and I removed it.

 

twitzend.info spam application settings

 

Forgetting the fact it’s a waste of time to fake bulk up your following numbers, beware authorizing websites to update your twitter feed.

If you do see a friends account tweeting anything odd, that’s then not listed in their stream when they/you check later, suggest they go to twitter.com, login, select settings (top right) and applications tab to see what is listed and remove ones they don’t need or recognize.

Thanks to @darylhales, club manager extraordinaire, for letting me login to his account to get to the bottom of this one.

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Spring 2011 Training Courses

Social Media is a quickly expanding popular method for businesses to engage with their customers. Are you communicating the right message in the right way to help grow your business online?

We have a series of Public Courses during May, at our Bournemouth training centre, that will help provide you with the right skills and techniques to fully utilise these services to the maximum potential.
Social Networks

 

Places will be limited, so to book your place or to find out further information on any of our courses and secure an early bird discount, visit our ‘Course Dates‘ page at socialtech.biz, or contact myself, Danny on 01202 798098.

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