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	<title>The RT Media social tech blog &#187; strategy</title>
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	<link>http://www.socialtech.biz</link>
	<description>empowering business through the social web</description>
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		<title>Slides from #fedcomms 2011</title>
		<link>http://www.socialtech.biz/blog/slides-from-fedcomms-2011</link>
		<comments>http://www.socialtech.biz/blog/slides-from-fedcomms-2011#comments</comments>
		<pubDate>Fri, 11 Mar 2011 12:20:41 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=1017</guid>
		<description><![CDATA[I really enjoyed speaking at the National Housing Federation #fedcomms event yesterday, in our session there were two 15 min talks, one from me and then Jamie &#38; Michelle from Freebridge community housing followed by a panel discussion. Here are my slides from the event, the rest are on housing.org.uk The discussion was especially interesting, [...]]]></description>
			<content:encoded><![CDATA[<p>I really enjoyed speaking at the National Housing Federation #fedcomms event yesterday, in our session there were two 15 min talks, one from me and then Jamie &amp; Michelle from Freebridge community housing followed by a panel discussion.</p>
<p>Here are my slides from the event, the rest are on housing.org.uk</p>
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<p>The discussion was especially interesting, some good questions and I carried on some of the conversations through lunch.</p>
<p>I feel we covered the brief well, with only 15 mins the goal was to encourage people to start thinking about some of the issues and not to try and comprehensively cover all legislation etc</p>
<p>+ sorry to those that had to stand at the back!</p>
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		<title>not sure where to start?</title>
		<link>http://www.socialtech.biz/blog/not-sure-where-to-start</link>
		<comments>http://www.socialtech.biz/blog/not-sure-where-to-start#comments</comments>
		<pubDate>Mon, 01 Feb 2010 09:44:49 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=404</guid>
		<description><![CDATA[I&#8217;ve been considering writing an outline of some of the more popular social networking sites and tools for a while now and this weekend I&#8217;ve created a first draft which I intend to add to as time goes on. With any business strategy, start first with the &#8220;Why?&#8221; and set some SMART goals to work [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been considering writing an outline of some of the more popular social networking sites and tools for a while now and this weekend I&#8217;ve created a first draft which I intend to add to as time goes on.</p>
<p>With any business strategy, start first with the &#8220;Why?&#8221; and set some SMART goals to work towards, then work out which resource helps you to achieve it&#8230; hopefully <a  href="http://socialtech.biz/start-here">start here</a>, will help with the second part of that.</p>
<p>In part this page was also a follow up to last weeks presentation at the Poole Business Women&#8217;s Lunch Club where I felt I hadn&#8217;t covered all of the ground as thouroughly as I would of liked in the time given.</p>
<p>All thoughts, comment and feedback welcome.</p>
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		<title>the speed of news</title>
		<link>http://www.socialtech.biz/blog/the-speed-of-news</link>
		<comments>http://www.socialtech.biz/blog/the-speed-of-news#comments</comments>
		<pubDate>Tue, 20 Jan 2009 07:54:02 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=143</guid>
		<description><![CDATA[This weekend, I heard the sad new of Tony Hart passing away via twitter first. Image from B3ta In the last few months news and eye witness accounts (and photos) of major events are often coming first from Twitter &#8211; the viral nature of the RT (retweet) phenomenon meaning that a story goes viral in [...]]]></description>
			<content:encoded><![CDATA[<p>This weekend, I heard the sad new of Tony Hart passing away via twitter first.</p>
<p><img class="alignnone size-full wp-image-144" title="mourningmorph" src="http://www.socialtech.biz/wp-content/uploads/2009/01/mourningmorph.jpg" alt="" width="400" height="301" /></p>
<p><em>Image from B3ta</em></p>
<p>In the last few months news and eye witness accounts (and photos) of major events are often coming first from Twitter &#8211; the viral nature of the RT (retweet) phenomenon meaning that a story goes viral in seconds, after an initial tweet from an eye witness&#8230;</p>
<p>The BBC talks about <a  href="http://www.bbc.co.uk/blogs/technology/2009/01/twitter_and_a_classic_picture.html">the coming of age of twitter</a>, through recent event in Mumbai and of course the incredibly skilful ditching of an aeroplane into the Hudson river&#8230;</p>
<p>Outside of news, how does this speed affect YOU as a business?</p>
<p>Anything can go viral very quickly, regardless of accuracy, are you prepared?</p>
<p>At talks I give, I often start with a quick survey&#8230;</p>
<p>1) How many of you use some form of the social web/networking personally? (Facebook, myspace, linkedin, bebo, twitter&#8230;)</p>
<p>2) How many of you have a strategy for the social web in your business?</p>
<p>At a recent talk of around 40 business leaders, about 35 raised their hand for question 1 and about 3 for question 2.</p>
<p>It always seems to work in waking people up to what I have to say about the power and opportunity of the network.</p>
<p>Being engaged with the changing way people use the internet, having channels open to spot threats and opportunities makes for a more agile and successful business.</p>
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