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	<title>the social technologies blog &#187; seminars</title>
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	<link>http://www.socialtech.biz</link>
	<description>empowering business through the social web</description>
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		<title>engagement equals trust</title>
		<link>http://www.socialtech.biz/blog/internet-news/engagement-equals-trust</link>
		<comments>http://www.socialtech.biz/blog/internet-news/engagement-equals-trust#comments</comments>
		<pubDate>Fri, 20 Feb 2009 07:50:36 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[internet news]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=180</guid>
		<description><![CDATA[Nationwide and Specsavers were obviously present at the last seminar I gave&#8230; &#8230;well, maybe&#8230; both have launched campaigns about how trusted they are, and like I said, it&#8217;s an important message in the current recession (or &#8220;downturn&#8221; as the BBC likes to phrase it&#8230;) The key message from this seminar was: engagement = trust = [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nationwide.co.uk/popup/savers.htm?source=nationwide&amp;campaign=homepage&amp;execution=savingsmulti_savings_slot1_info_16022009">Nationwide</a> and Specsavers were obviously present at the last seminar I gave&#8230;</p>
<p><a href="http://www.specsavers.co.uk/"><img class="alignnone size-full wp-image-182" title="specs" src="http://www.socialtech.biz/wp-content/uploads/2009/02/specs.jpg" alt="" width="437" height="111" /></a></p>
<p>&#8230;well, maybe&#8230; both have launched campaigns about how trusted they are, and like I said, it&#8217;s an important message in the current recession (or &#8220;downturn&#8221; as the BBC likes to phrase it&#8230;)</p>
<p>The key message from this seminar was: <a href="http://www.socialtech.biz/blog/original-thinking-slides">engagement = trust = sales</a> &#8211; click through to see a copy of the slides.</p>
<p>Social Media Marketing in my opinion, is ALL about engagement it needs to be a primary sales message for most industries to rebuild confidence and make sales.</p>
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		<title>what we do</title>
		<link>http://www.socialtech.biz/blog/what-we-do</link>
		<comments>http://www.socialtech.biz/blog/what-we-do#comments</comments>
		<pubDate>Thu, 29 Jan 2009 07:32:32 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[startup-meetup]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=157</guid>
		<description><![CDATA[Apart from blogging on here and sending out the odd tweet, what does Social Tech Solutions Ltd. actually do? We set up Startup-Meetup with a couple of associates. (A networking group for entrepreneurs, investors and online marketeers) We&#8217;re working on a couple of (currently) secret online projects&#8230; AND We offer Social Media Marketing consultancy, via [...]]]></description>
			<content:encoded><![CDATA[<p>Apart from blogging on here and sending out the odd tweet, what does Social Tech Solutions Ltd. actually do?</p>
<p>We set up <a href="http://startup-meetup.co.uk/">Startup-Meetup</a> with a couple of associates. (A networking group for entrepreneurs, investors and online marketeers)</p>
<p>We&#8217;re working on a couple of (currently) secret online projects&#8230;</p>
<p>AND</p>
<p>We offer Social Media Marketing consultancy, via web and marketing agencies.  If you&#8217;d like to know more about how we could help your business, please read our <a href="http://www.socialtech.biz/files/SocialTechSolutions.pdf" target="_blank">service offerings document</a>. (PDF)</p>
<p>Please drop us a line if you&#8217;re a web design or marketing agency who&#8217;d like to re-sell our services, if you&#8217;re lucky we might even invite you to our new offices and treat you to some delicious cake&#8230;</p>
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		<title>events for Jan 2009</title>
		<link>http://www.socialtech.biz/seminars/events-for-jan-2009</link>
		<comments>http://www.socialtech.biz/seminars/events-for-jan-2009#comments</comments>
		<pubDate>Tue, 06 Jan 2009 13:42:20 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[seminars]]></category>
		<category><![CDATA[startup-meetup]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=126</guid>
		<description><![CDATA[Happy New year to all, hope you had a good festive season. Straight back into it for us&#8230; Jan 15th &#8211; Bomo Startup-meetup A place, virtual and real, where people with great ideas, amazing technologies, new startups and ventures, marketing flair and an interest in investment can meet, share and build &#8211; meeting on the [...]]]></description>
			<content:encoded><![CDATA[<p>Happy New year to all, hope you had a good festive season.</p>
<p>Straight back into it for us&#8230;</p>
<p><strong>Jan 15th &#8211; Bomo Startup-meetup</strong><br />
A place, virtual and real, where people with great ideas, amazing technologies, new startups and ventures, marketing flair and an interest in investment can meet, share and build &#8211; meeting on the third Thursday of every month at Blend in Christchurch, Dorset</p>
<p><a href="http://www.facebook.com/group.php?gid=43880938748">Facebook Group</a> // <a href="http://www.linkedin.com/groups?about=&amp;gid=1473037">LinkedIn Group</a> // <a href="http://startup-meetup.co.uk/">Website</a></p>
<p><strong>Jan 29th &#8211; Original Thinking Seminar</strong></p>
<p>I&#8217;m giving a talk on: &#8220;Realise the power of social media marketing, exploiting social networking to the benefit of your business&#8221;</p>
<p><a href="http://www.intergage.co.uk/originalthinking">Book your FREE seminar place here</a></p>
<p>Plus&#8230; we&#8217;re moving into a proper office&#8230; ooohhh&#8230; more details soon!</p>
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		<title>LinkedIn for profit</title>
		<link>http://www.socialtech.biz/blog/linkedin-for-profit</link>
		<comments>http://www.socialtech.biz/blog/linkedin-for-profit#comments</comments>
		<pubDate>Wed, 03 Dec 2008 22:29:06 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=105</guid>
		<description><![CDATA[Its always good to hear of examples of how businesses use LinkedIn for real (and tangible) benefit. Take this example: One of the other members asked a question about what people thought was the best product in a certain field. 4 out of the 5 responses recomended my clients product. From a PR point of [...]]]></description>
			<content:encoded><![CDATA[<p>Its always good to hear of examples of how businesses use LinkedIn for real (and tangible) benefit.</p>
<p>Take this example:</p>
<blockquote><p>One of the other members asked a question about what people thought was the best product in a certain field. 4 out of the 5 responses recomended my clients product. From a PR point of view that is great, but it also enabled me to identify the person asking the question, the company they work for and their office location.</p>
<p>How valuable can that be?</p>
<p style="text-align: right;"><a href="http://weetpr.blogspot.com/2008/12/linkedin-how-useful-can-it-be.html">excerpt from weetpr</a></p>
</blockquote>
<p>Now that&#8217;s good to hear. I bang on about using Q+A on LinkedIn to generate interest, promote yourself as a centre of authority and to get leads in my seminars.</p>
<p>&#8230;I can&#8217;t take direct credit for this particular lead, but the blogger had attended my seminar in November&#8230;</p>
<p>Which leads me nicely to mention my next seminar on Social Media Marketing (exploiting social networking to the benefit of your business) as one of three speakers at the <a href="http://www.intergage.co.uk/originalthinking">Original Business Thinking</a> Event on 29th Jan.</p>
<p>So if you&#8217;d like to learn more about how you can use social networking in your business, follow the link above or <a href="http://www.socialtech.biz/contact-us">drop me an email</a>.</p>
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