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	<title>the social technologies blog &#187; matt bacak</title>
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	<link>http://www.socialtech.biz</link>
	<description>empowering business through the social web</description>
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		<title>3 great ways to fail in social media</title>
		<link>http://www.socialtech.biz/blog/3-great-ways-to-fail-in-social-media</link>
		<comments>http://www.socialtech.biz/blog/3-great-ways-to-fail-in-social-media#comments</comments>
		<pubDate>Tue, 13 Jan 2009 17:52:06 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[matt bacak]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.socialtech.biz/?p=133</guid>
		<description><![CDATA[We&#8217;re giving away 3 TOP TIPS exclusive to the site, just for you&#8230; follow these 3 grrrrrreat ways to fail in social media and we GUARANTEE your business will suffer&#8230; so what you waiting for? Read on&#8230; 1) Create sock puppets &#8211; Copy the example of Cllr ben Grower , caught out today for creating [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re giving away 3 TOP TIPS exclusive to the site, just for you&#8230; follow these 3 grrrrrreat ways to fail in social media and we <strong>GUARANTEE</strong> your business will suffer&#8230; so what you waiting for? Read on&#8230;</p>
<p><strong>1) Create sock puppets</strong> &#8211; Copy the example of <a href="http://www.bournemouthecho.co.uk/news/4041976.Website_praise_for_Bournemouth_councillor_comes_from____councillor_/">Cllr ben Grower</a> , caught out today for creating an anonymous username to post comments on the Daily Echo website and then using this account to praise himself and fellow councillors.</p>
<p><strong>Special deals on reduced honesty</strong> &#8211; whip up your very own social media storm by getting caught out, what are you waiting for?</p>
<p><em>(Ed: Not only was he caught because he used an email address with his name in it (duuuh), he then denied he was involved &#8211; his dishonesty is really quite shocking.)</em></p>
<p><strong>2) Place you fingers in your ears and sceam &#8220;la la la la la&#8221;</strong> &#8211; A sure fire way of failing to market yourself and your business online is not to listen.</p>
<p>Follow the lead of industry giants like <a href="http://en.wikipedia.org/wiki/2005_Sony_BMG_CD_copy_protection_scandal">Sony</a>, ignore the build up of sentiment by just sticking your fingers in your ears and screaming&#8230; you&#8217;ll feel grrrreat and if you&#8217;re really lucky and you continue doing this long enough, <strong>you too could have a class action law suit!</strong></p>
<p><strong>3) Boast boast boast!</strong> Want to be the envy of everyone? Don&#8217;t bother actually being the best, just tell everyone you&#8217;re the best&#8230; boasting, worked great for <a href="http://www.trishussey.com/2008/12/02/matt-bacaks-epic-social-media-fail-or-it-is-really/">Matt Bacak</a>.</p>
<p><em>(Ed: actually he has got a lot of press&#8230;)</em></p>
<p><strong>But wait&#8230; we&#8217;ll throw in one more bonus never-fails to fail tidbit for FREE, yes FREE<br />
</strong></p>
<p><strong>4) SPAM SPAM SPAM</strong> &#8211; Don&#8217;t bother engaging with your audience, just shout at them enough &#8211; never fails to fail.</p>
<h6><em>Social Tech Solutions is an ethical Social Media Marketer &#8211; terms and conditions apply &#8211; things in this post may be satirical, if in doubt you should consult your nearest village idiot.</em></h6>
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