Well…. I’ve noticed a new trend on Facebook recently – a lot of groups, aiming to build a million+ users, follow a formula generally as follows:

1. Create a largely pointless page as above, the more controversial/amusing/”so true” the better.
2. Seed the group to your circle and watch it grow virally (hopefully).
3. Once large enough, add favourite pages for the actual business/person that they were hoping to promote and update to all the fans – sometimes related, usually not.

If 1% of 1,000,000 fans checked out the real target, you’ve just created a huge amount of traffic to try and convert.

It’s clever, but not necessarily very ethical – I guess it’s the Facebook “bait n switch”. Maybe I should of called it “grey hat” (a term stolen from SEO) as it’s not really specifically against the Facebook TOS?