Get Social in 2012

Happy New Year from all of us at RT Media!

Too many businesses are just “doing” social without training… or worse… without a strategy.

We’re on a mission to sort that out for 2012, the first step is a week of training courses open to anyone:

The Get Social in 2012 training week is the 23rd – 27th January 2012 at the RT Media offices in Wimborne

  • MONDAY 23rd: Introduction to Social Media
  • TUESDAY 24th: I’m on LinkedIn, But…
  • WEDNESDAY 25th: Twitter 101
  • THURSDAY 26th: Facebook for Business
  • FRIDAY 27th: Better Blogging

All sessions are 9:00 for a 9:30 start, finishing at 12:30.

Please contact Corli or Luke at RT Media on 01202 888192 or email Luke to book your place.

For more details, see Get Social in 2012

Extra super 2012 BONUS :: To help you on your journey here are 3 links I think are essential reading for 2012 (don’t forget all the things I bookmark as interesting can be found be clicking the delicious icon up there top right!)

  1. Facebook makes up 52.1 percent of all sharing on the web in 2011
  2. The psychology of social commerce explains why and how people shop together
  3. Sony says choosing the right social network is critical, we agree!
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Career Search Tips: LinkedIn (from The Appointment)


This article was written for the appointment magazine (April issue).

The effectiveness of social media platforms as a means of finding a new job remains a hot topic of debate. Of the ‘big three’, LinkedIn seems to the most obvious fit for a career search. Certainly if you’re not one of the five million UK users now harnessing the power of this business-focused social network you could be missing out on a valuable addition to your job-seeking arsenal. But how to use it effectively?

Luke Williams, specialist trainer at SocialTech, provides some top tips for growing your network, optimising your profile, some of the general do’s and don’ts for job hunting on LinkedIn and outlines some strategies for finding that new job.

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Spring 2011 Training Courses

Social Media is a quickly expanding popular method for businesses to engage with their customers. Are you communicating the right message in the right way to help grow your business online?

We have a series of Public Courses during May, at our Bournemouth training centre, that will help provide you with the right skills and techniques to fully utilise these services to the maximum potential.
Social Networks


Places will be limited, so to book your place or to find out further information on any of our courses and secure an early bird discount, visit our ‘Course Dates‘ page at, or contact myself, Danny on 01202 798098.

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An interesting new feature on LinkedIn company pages

Search for or visit any company page and you’ll see a new option to “follow” a given company for updates to their company page.

Interesting that the “All employees” option will only be available to paid up members, but is free for now.


If you wanted to work for specific organisations, you can now subscribe to them to receive an email when they post a new job (assuming they used LinkedIn to do so of course).. probably has some uses for recruiters too.

One idea that I’d suggest to any organisation looking to recruit, is to monitor if anyone is following your company page – I think it’s interesting that you could see potential candidates before posting a job advert.

Do you think this is a useful feature? I can’t see much use in it yet (apart from recruitment), if it published the news items into people’s feed it would be more useful.

See also: LinkedIn Blog about following company pages

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LinkedIN status updates are dying

Allow me to explain.

It used to be that the status updates on LinkedIN were actually quite useful, to see what people were up to, get a snapshot of what they are/were working on… but alas no more.

Given the option to link a twitter account to LinkedIN (good) most people have chosen to send ALL tweets to LinkedIN (bad) rather than use the selective “#in” option which only sends selected tweets to LinkedIN (good).

The result?

The status updates are all RT’s (the twitter version of forwards) and off topic, no where near as useful as it used to be.

To me, it devalues the activity stream quite a bit – which is kind of a pity as the other things on there are still great – Q+A, groups, events…

Have you noticed this too, or is it just my network of people?

Please, if you link twitter and Facebook together use the selective updates function – make sure your messages are “fit for purpose”, does everything you tweet, really need to be on LinkedIN?

Select “edit my profile”, then click on the “edit” link next to your twitter username and select the option highlighted below.

Next time you want to send something to LinkedIn just include “#in” in your message.

Thanking you in advance… Luke.


Luke Williams on LinkedIN – I run 1/2 day LinkedIN courses in London and Bournemouth if you’d like to make more of this great business platform.

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