Facebook – Four steps to Success (Remixed)

Being a big fan of remix culture from my DJing days, when this Facebook guide “Four Steps to Success” arrived I couldn’t resist remixing it… I hope you like it.

 

PS All this Facebook buying Instagram, users revolting… is it the end of Facebook… chat…

My thoughts are here

PS the RT Media Facebook page has a competition to win a FREE brand audit that closes on the 13th – go!

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Get Social in 2012

Happy New Year from all of us at RT Media!

Too many businesses are just “doing” social without training… or worse… without a strategy.

We’re on a mission to sort that out for 2012, the first step is a week of training courses open to anyone:

The Get Social in 2012 training week is the 23rd – 27th January 2012 at the RT Media offices in Wimborne

  • MONDAY 23rd: Introduction to Social Media
  • TUESDAY 24th: I’m on LinkedIn, But…
  • WEDNESDAY 25th: Twitter 101
  • THURSDAY 26th: Facebook for Business
  • FRIDAY 27th: Better Blogging

All sessions are 9:00 for a 9:30 start, finishing at 12:30.

Please contact Corli or Luke at RT Media on 01202 888192 or email Luke to book your place.

For more details, see Get Social in 2012

Extra super 2012 BONUS :: To help you on your journey here are 3 links I think are essential reading for 2012 (don’t forget all the things I bookmark as interesting can be found be clicking the delicious icon up there top right!)

  1. Facebook makes up 52.1 percent of all sharing on the web in 2011
  2. The psychology of social commerce explains why and how people shop together
  3. Sony says choosing the right social network is critical, we agree!
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Facebook to become the new MySpace in 2012?

No I’m not years out of date… I’m pondering if Facebook has gone too far with privacy, over-sharing and continual changes that it’ll go the way of MySpace i.e. in decline and then mass exodus?

This is a post I started on Feb 15th (originally titled “Is 2011 the year Facebook goes into decline”), I wrote a post about the life-cycle of social networks but wasn’t bold enough to publish it – I wish I had.

The recent changes (and impending change of profiles into timelines) on Facebook for passive sharing (read, listened) from explicit sharing have generated a lot of debate:

Is Facebook’s seamless sharing wrong or not?
(both from RWW amusingly)

…and there are plenty more discussing these changes in minute details, I’ve added my thoughts to the second of those posts in the comments.

There is a more philosophical question here that I haven’t seen asked yet – what are the factors that make people change social network?

Let’s think about MySpace vs Facebook and some of the factors that caused the exodus:

  1. MySpace had the critical mass, it was the clear leader until a couple of years ago.
  2. Facebook offered a simpler, cleaner interface that made connecting with your friends easier.
  3. MySpace got bought by News Corp and was seen as a big company rather than a cool young upstart.
  4. MySpace “got old”.

How do these stack up with Facebook?

  1. Facebook is the clear leader, that could change.
  2. Facebook is rapidly getting more cluttered and the volume of information is creating, in some, a feeling of information overload.
  3. Facebook is now seen as a big scary, privacy dismissing beast.
  4. Facebook has your mum, gran and aunty on it… it’s “got old”

If people leave Facebook it will be because:

  • They feel they’ve lost too much control
  • The signal to noise ratio gets out of balance
  • There is another big privacy issue
  • As a business user, they change the rules of the game too many times
  • The early adopters move to somewhere else and people follow

So where next?

Google+ ?

No, I don’t think so – It won’t be to go to more-of-the-same and whilst some wrote it off too early (before they launched business pages, was too early to judge in my opinion) Google+ doesn’t have these key differences the next big social network needs to become the new #1.

Who does?

I thought Diaspora could of been a candidate, it needs some muscle behind it to grow into those shoes. One thing I’m certain though is that the game is changing, users are uneasy and if I was Facebook I’d be worried.

As ever, I’d love to know your thoughts.

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Social media for events at LiveTech

I was honoured to be asked by the wonderful Tiffany St James and Dan Bowyer to speak at the LiveTech event as part of LondonLaunch:LIVE this week.

Here are my slides:



I spoke about Brand and Reputation Management, Social Media Amplification and adding the magic to your event.

And, as a good summary here is an interview I did afterwards to WinkBall.

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Spring 2011 Training Courses

Social Media is a quickly expanding popular method for businesses to engage with their customers. Are you communicating the right message in the right way to help grow your business online?

We have a series of Public Courses during May, at our Bournemouth training centre, that will help provide you with the right skills and techniques to fully utilise these services to the maximum potential.
Social Networks

 

Places will be limited, so to book your place or to find out further information on any of our courses and secure an early bird discount, visit our ‘Course Dates‘ page at socialtech.biz, or contact myself, Danny on 01202 798098.

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