My thoughts on when to fwd, RT, re-post etc

This week has been a busy one for Bournemouth, hitting the headlines for a couple of the wrong reasons:

  1. The flash flooding
  2. The tragic loss of a red arrow at the airshow

We’ve also seen what has been dubbed as the “Schrodinger’s dictator” (conflicting reports of Gadaffi being alive and dead), which in a similar way closer to home also occurred with the red arrows pilot: some saying he was rescued alive by dog walkers, whilst others that he died on scene.

Add to this the false reports of riots doing the rounds on social networks and I felt a blog post was in order.

My thoughts in no particular order on when to RT / FWD or re-post:

  1. Please THINK before you post – it’s to easy to get caught up in the “first, first, first!” online culture.
  2. Forwarding unconfirmed rumors can become self-fulfilling (as I’m sure was partly the case with some riots around the UK). I saw (and due to past involvement in radio, started receiving phone calls!) a growth in rumors that the McDonalds in Bournemouth was on fire… having walked past it only 5 minutes earlier, I was quick to point out it most definitely was not to those asking me and subsequently onto twitter & Facebook.
    In the case of the pilot, whilst mainstream media was careful to state the situation of the pilot was unclear, many were saying he was alive – while I’m generally an optimist, imagine what his wife would of been going through if she’d been anxiously scouring the web for news…
  3. Consider the reliability of your sources – having a large number of followers does not necessarily make you either a reliable, or authoritative source – exhibit A: @queen_uk – a lot of people were RT’ing a post from a twitter account with a following in the ten of thousands, a quick look at it’s history made it clear it was a barely reliable (or literate!) source.
  4. Rule 32 of the internet: “Pics? or it didn’t happen” – if someone states something as fact, challenge them to provide proof, if in doubt don’t re-post or clearly label it as unconfirmed/unreliable.
  5. Use NSFW if the item you are forwarding is Not Safe For Work! (As a rule of thumb, if I wouldn’t share it with my mother, it’s NSFW).
  6. Remember not everyone loves: LOLcats / motivational saying / Jokes…

What would you add to the list?

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engagement good faking bad

Mr Sockpuppet (aka Cllr Grower) has been cleared by the standards board, over the sockpuppet issue.

The Standards Board for England found he had not broken the council’s code of conduct as he was not acting for the authority when posting the messages.

The board noted: “The code of conduct applies to members when they conduct the business of their authority.

“In writing under another name for a newspaper Councillor Ben Grower was not conducting the business of his authority or office.”

How is commenting on council projects, by a councillor on a public forum… such as the echo website NOT conducting the business of his authority or office?

Is that to say he could leave racist, or other hate speech online under a pseudonym and that would be ok? Surely not.

Irrespective of the findings, he is a fool. If you are any kind of public figure and you engage with the public in any means you should be accountable for that.

It almost makes me want to write to the councillor and offer him some free training.

Engagement online, 2 points – faking it -10 points.

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engagement equals trust

Nationwide and Specsavers were obviously present at the last seminar I gave…

…well, maybe… both have launched campaigns about how trusted they are, and like I said, it’s an important message in the current recession (or “downturn” as the BBC likes to phrase it…)

The key message from this seminar was: engagement = trust = sales – click through to see a copy of the slides.

Social Media Marketing in my opinion, is ALL about engagement it needs to be a primary sales message for most industries to rebuild confidence and make sales.

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