SocialTech is dead… long live the RT Media social tech blog!

I’m delighted to announce that this website is now the RT Media social tech blog, following the merger of SocialTech Solutions Ltd. with RT Media Ltd.

Full details of the training and consultancy services we offer will be on the RT Media website with this returning to its original form as the (RT Media) social tech blog.

For immediate release:

Branding Gets Social with RT Media Acquisitions

Dorset based strategic branding and digital agency, RT Media, has completed the acquisition of two Bournemouth based companies – social media training and consultancy business, SocialTech, and creative agency, Ozone Creative Solutions.

Ross Thornley. founder of RT Media, explains: “We recently carried out a strategic review within the business with a view to increasing resources, skills and generating growth. Both SocialTech and Ozone complement our existing capabilities and will further enhance our offering, expanding our branding expertise into all online communications and leading to a wider solution for our international, national and regional clients.”

Founded in 2008, SocialTech has built a reputation as a leader of social media training and consultancy. Its clients include Channel 4, E.ON, Condé Nast and Dorset Chamber of Commerce & Industry (DCCI).

Luke Williams, Director and founder of SocialTech, comments: “I’ve always held the team at RT Media and the outstanding quality of their design work in the highest regard. When the opportunity to merge our businesses became available it was an obvious fit, in terms of culture and approach, and as a logical extension of their brand communication to offer an extended range of services.”

As a total creative resource, Ozone Creative Solutions brings expertise from its impressive folio of advertising, direct mail, sales literature, Point of Sale, interactive CD and online design work to RT Media. Its ‘straight talking’ and ‘clear creative thinking’ approach is also a natural fit for RT Media, as Tony Ridgway founder of Ozone, comments:

“Our view has always been to get the job done, and get it done well. The team at RT Media has a similar approach; they like to get under the skin of the business to challenge the client to really know what is actually required to achieve their business objectives. We have already started collaborating on several campaigns and new business wins, which has shown us just how much potential we have, working together.”

Steve Mills, Business Development Manager at Nutrichef said “As a long standing customer of RT we were asked to be one of the test clients they worked with pre-merger to support the re-launch of our new web site. Adding the social media knowledge from SocialTech to the branding expertise of RT worked very well, dramatically extending our reach online.”

Ross adds: “This is a coming of age for RT Media. Integrating the three very like-minded, skilled and professional teams has given us a very strong platform for growth. It is a new era, both for us and for our clients, who will most certainly benefit from having this level of resource for their campaigns.”

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Career Search Tips: LinkedIn (from The Appointment)


This article was written for the appointment magazine (April issue).

The effectiveness of social media platforms as a means of finding a new job remains a hot topic of debate. Of the ‘big three’, LinkedIn seems to the most obvious fit for a career search. Certainly if you’re not one of the five million UK users now harnessing the power of this business-focused social network you could be missing out on a valuable addition to your job-seeking arsenal. But how to use it effectively?

Luke Williams, specialist trainer at SocialTech, provides some top tips for growing your network, optimising your profile, some of the general do’s and don’ts for job hunting on LinkedIn and outlines some strategies for finding that new job.

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ASA CAP code survey results – Dorset Business

A nice little piece on the front of Dorset Business, talking about the survey we undertook with Liz Lean PR.

More information on the ASA CAP code and our survey findings.

As well as the social media training we offer, we also work with organisations to create or review best practice and acceptable useage policies. For more information, please call the office on 01202 79098 or drop us an email.

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DDTF in Dorset Echo

Coverage of our last Digital Dorset Task Force meeting in the Dorset Echo,  a good read to get some background on the project, the partners we’re working with and a teaser of the wireless pilot we’re setting up.

…and, yes I am terrible at posing for photos… but apart from that, a good productive meeting!

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BDUK comment in Bournemouth Daily Echo

As a member of the Digital Dorset Task Force, I was asked for comment on the BDUK funding.

We’re working with the DPSN+ initiative to try and secure this funding to improve broadband speeds for business (and consumers) across Dorset.

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ILM article from the Edge magazine

I have been interviewed for an article on “building your brand online” in Edge magazine (Institute of Leadership & Management) alongside a few other industry figures.

“as the internet becomes increasingly important for business, using digital communications and social networks to increase sales and reach new audiences is a trend that’s steadily growing. But whether the aim is to improve customer engagement or increase the bottom line, online presence needs to be carefully managed…” (Article by Sue Weekes)

Great article, I’m very honoured to of been asked for some quotes… and have them used! Check it out: “building your brand online” (Edge magazine)

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