Comments on: why YOUR business needs to consider twitter http://www.socialtech.biz/blog/seo/why-your-business-needs-to-consider-twitter empowering business through the social web Thu, 04 Mar 2010 16:48:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Finn http://www.socialtech.biz/blog/seo/why-your-business-needs-to-consider-twitter/comment-page-1#comment-18 Mike Finn Fri, 07 Nov 2008 12:59:59 +0000 http://www.socialtech.biz/?p=78#comment-18 Hi Luke My take on this is as follows. There are 2 issues here, nofollow on links and relevant content. You can have relevant content appear in the SERPS regrdless of NOFOLLOW. (Look at Wikipedia!) The rel=”nofollow” attribute is an easy way for a website to tell search engines that the website can’t or doesn’t want to vouch for a link, thereby not passing any linkjuice that will help the Web site being linked to get better SERPs Sites like Twitter will use nofollow to stop themselves becoming a target for Spammers looking for lots of backlinks. So back to SERPS, if the content is valid, relevant and up-to-date when someone conducts a search then let it be found. This will let the user find your relevant content click on the SERP and end up at Twitter, they can click on your link and end up at your site, but the searchengines do not give that link any weight whatsoever. NB I do know that the bio section of Twitter has been expoited for linking in the past, I do not know the current situation and whether this loophole has been blocked. Hi Luke

My take on this is as follows. There are 2 issues here, nofollow on links and relevant content.

You can have relevant content appear in the SERPS regrdless of NOFOLLOW. (Look at Wikipedia!)

The rel=”nofollow” attribute is an easy way for a website to tell search engines that the website can’t or doesn’t want to vouch for a link, thereby not passing any linkjuice that will help the Web site being linked to get better SERPs

Sites like Twitter will use nofollow to stop themselves becoming a target for Spammers looking for lots of backlinks.

So back to SERPS, if the content is valid, relevant and up-to-date when someone conducts a search then let it be found.

This will let the user find your relevant content click on the SERP and end up at Twitter, they can click on your link and end up at your site, but the searchengines do not give that link any weight whatsoever.

NB I do know that the bio section of Twitter has been expoited for linking in the past, I do not know the current situation and whether this loophole has been blocked.

]]>