engagement equals trust
Nationwide and Specsavers were obviously present at the last seminar I gave…
…well, maybe… both have launched campaigns about how trusted they are, and like I said, it’s an important message in the current recession (or “downturn” as the BBC likes to phrase it…)
The key message from this seminar was: engagement = trust = sales – click through to see a copy of the slides.
Social Media Marketing in my opinion, is ALL about engagement it needs to be a primary sales message for most industries to rebuild confidence and make sales.
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