blatantly set up to harvest email addresses via the old apple (insert product here) giveaway scheme.

I’d be interested in research identifying how users feel once they realise they’ve been ‘baited’. I’d predict that their levels of annoyance would depend on the relevancy of the actual business/person is and how open they are to such consumer ploys in general.

Might it be that as users become more savvy and realise that a such a switch is likely to occur once a group grows to a certain level that they just come to accept this as the norm – a small price to pay for being associated with a cool,so true, amusing page!