An interesting new feature on LinkedIn company pages

Search for or visit any company page and you’ll see a new option to “follow” a given company for updates to their company page.

Interesting that the “All employees” option will only be available to paid up members, but is free for now.

Uses?

If you wanted to work for specific organisations, you can now subscribe to them to receive an email when they post a new job (assuming they used LinkedIn to do so of course).. probably has some uses for recruiters too.

One idea that I’d suggest to any organisation looking to recruit, is to monitor if anyone is following your company page – I think it’s interesting that you could see potential candidates before posting a job advert.

Do you think this is a useful feature? I can’t see much use in it yet (apart from recruitment), if it published the news items into people’s feed it would be more useful.

See also: LinkedIn Blog about following company pages

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