4 minutes of wisdom from Bill Morrow (Angels Den founder)

This week I went to South Coast Connections at the Queens Hotel and spa, where the guest speaker was Bill Morrow, founder of Angels Den.

After hearing the story of how he came to set up Angels Den he set out the five questions start-ups have to answer to secure funding from Angels, perhaps interesting is to hear where most fail; I wanted to share it with you so here it is:

angels-den

Note: this recording was made off my phone so it’s not amazing… and yes, I did ask Bill if it was ok to post it online! (especially to share with the Startup-Meetup group on LinkedIn)

  1. What do you do?
  2. What is the pain in the marketplace that you solve?
  3. How do you solve that pain?
  4. How do you differentiate yourself from your competitors in the market place?
  5. How much money do you need? (& does the money you ask for show a relation to the valuation I put on your company?)

I especially liked his openness about failure, one for a future Failure Swapshop perhaps?

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