how to lose customers

Posted by luke on Jun 29, 2009 in blog | 2 comments

Wow, I’ve been staggered by the amount of bad customer experience I’ve had this last week or so – I’m writing this entry partly as a personal exorcism and then I’ll summarise at the end what I would of done differently in their shoes.

slides from the DJC talk

Posted by luke on Jun 19, 2009 in blog | 0 comments

As promised, the slides from my talk at the DJC event on Wednesday.

DJC-talk-170609 (PDF)

The Top Ten Tasty Tips are the basis of a guest post I’ve been asked to write for FourThirds – I’ll post a link to that once they’ve published it.

A selection of the feedback so far:

“Luke spoke at one of our DJC events on how to use social networking sites to help your business. It was brilliant, really interesting and we had some great feedback. I feel very techy today and will be experimenting more with Twitter and Linkedin later on. Thanks Luke you’re a star.”

“Thanks for the talk on Wednesday, found it really interesting and as I’m sure you’ve seen have already made a ferocious effort with my LinkedIn account!”

“I thought your talk at the DJC event last night was really interesting. I had never actually considered using online networking for promotional purposes; I’ve only just got the hang of facebook!”

My next seminar (much more hands on) in London – 25th June  – more details

I’m speaking at the big banana

Posted by luke on Jun 15, 2009 in seminars | 0 comments

No really! London based IT support firm The Engine Room has asked me to give a talk at one of their highly rated seminars in central London. I’ll be speaking alongside Dan from the engine room and Richard O’Connor :

Technology For Marketing Workshop – The Big Banana is back!

Learn how to use Online Social Tools such as Linked In, Twitter and Facebook to leverage your business.

If you are looking for ideas on how to market your business, build a community, become a guru in your space or need ways to explain the benefits of the social web to your team then this is for you.

Luke Williams of Social Tech Solutions, Richard O’Connor ex Amber Green Search Marketing and myself will be running the workshop.

Experience simple productive ‘how to’s’ as well as top tips for making effective use of your time and creating measurable metrics you can use.

Adam St
09:30 – 12:30
Bring a laptop if you have one (Not essential)
20 spaces only
£95

To book, email dan@theengineroom.co.uk or call 08456 447758

At the time of writing there were only 16 places left, so get your skates on if you want to come!

come and see me present at DJC

Posted by luke on Jun 12, 2009 in seminars | 0 comments

I’m really honoured to of been asked to speak at the DJC event this week, if you’re free you should definitely come along. Its the first time I’ll be discussing measurable metrics for social media, that isn’t a private event:

Do you use Linked In, Twitter and Facebook? Do you know that you could be using them to enhance your business profile?

Luke Williams of Social Tech Solutions will be speaking at our training event in June on Social Networking for Business. The way we use the internet is changing, its becoming real time, interactive and engaging. In this session Luke will show why your business needs to embrace this change, some simple productive steps on how to do so as well as top tips for making effective use of your time and creating measurable metrics you can use. If you are looking for ideas on how to market your business in this changing landscape or perhaps you need ways to explain the benefits of the social web to your board then this session is a must.

Date: Wednesday 17th June 2009
Time: 6:00pm for 6:30pm start
Location: Cumberland Hotel, Bournemouth
Price: Free to members! £15 for non members

To book your place please contact Katie on katie@djc.org.uk or call 01425 477281

t-mobile singalong bournemouth square

Posted by luke on Jun 6, 2009 in blog | 0 comments

In the interests of research, I thought I’d go down to the T-mobile flashmob singalong in Bournemouth square, to test drive the Flip Mino.

Anyone involved in marketing needs to be attending this kind of event, to see what motivates a crowd to turn up and participate with a brand in this way.

My camera work is pretty poor, but I’m sure it’ll improve as I get used to using the flip.