The Social Web in 10 Slides
I’ve been invited to give a talk on Thursday to a group of leading local business figures, I thought I’d share with you my slide titles:
The Social Web in 10 Slides
- Why Social Networking matters
- Overview of the main players
- Taking the social out of social networking
- Usage and Users
- Monetizing the Social Web
- Case study
- Interest is not Intent
- Do’s n Don’ts
- Corporate and Policy considerations
- The future of the Social Graph
BONUS
11. Social Bookmarking – delivering traffic through the social web
I’m also delivering a version of this at an upcoming Intergage client seminar in November.
If you’d be interested in me presenting this to your organisation, (or other related topics) please contact me at Intergage on 0845 456 1022.
Read MoreCrowdsourcing
The power of collective action has been taken to a whole new level via the Web.
Crowdsourcing refers formally to the act of recruiting and calling to action a number of individuals in order to solve a central problem or perform individual tasks as part of a larger project. This can be as part of a charitable or otherwise non commercial goal, such as the many user contributed and edited articles which make up Wikipedia, or on a commercial basis- for example Amazon’s ‘Human Turk’ freelancer operation, where businesses offer out ongoing and often repetitive work on a per action basis.
The term Crowdsourcing can also be used as a consumer demand term; for example Threadless, the online t-shirt retailer, releases new designs to be purchased only when enough members of its community have voted for, and paid for that design. Either way, it seems clear that one common element of sucessful Crowdsourcing is the community and social element; commercial considerations give way to a feeling of working with others towards a single goal.
In business, you could do well to understand that not everyone is driven by profit- recognition and the feeling of having contributed to a sucessful project are often just as important to many people. Perhaps if you have a problem then why not ask your customers to help en masse?
Read MoreGoogle chrome is missing RSS
Google’s web browser – Chrome
If you haven’t tried it yet, then I’d strongly suggest you do – its a fantastic web browser which is without a doubt faster than any of the others I’ve tried. (For the geeks – Firefox, IE, Opera and Safari)
How did I miss the fact it does not support active bookmarks? Wow.
Thats a big miss, not being able to view active bookmarks, no nice little icon that lets you subscribe – as is standard in all of the above.
Google – please fix this, its the only thing stopping me from moving to Chrome 100%
Read Morewelcome
If you’ve found your way here, welcome. We’re still building and tweaking the site.
The Social Technologies blog, is going to bring you advice and suggestions on making more of the social web to generate leads, build your brand and expose your products and services to a wider audience.
We’ll be covering everything social about the web, from news on the latest online services through topics like affiliate marketing, email marketing, link building and seo as well as case studies on viral campaigns, social networking successes and failures.
Read Moresocial bookmarking
If you bookmark a page in your internet browser that you find interesting, you can only access that when you use the same machine – social bookmarking sites allow you to share that bookmark online and access it from anywhere.
Sites such as digg enable users to submit and rate stories, thereby ranking them for display on the digg homepage as well – as a user of the site, you’ll also get stories suggested to you based on the stories you have “dugg” – in effect providing you with a personalised news feed tailored to your interests.
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